PRESS RELEASE

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New Proton Dealership in Faisalabad

As part of its commitment to provide 3S facilities at the door step of our customers, PROTON Pakistan is excited to announce its new dealerships in Faisalabad - "PROTON West Canal Motors.

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Proton Saga: Celebrating 38 Years of Legacy and Malaysian Heritage

The Proton Saga, a true automotive legend, has been on the roads for an impressive 38 years, leaving an incredible mark in the history of the Malaysian automotive industry. 

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Proton Pakistan Celebrates International Women’s Day

As an automobile company, we at Proton Pakistan recognize the importance of gender diversity and equality in the workplace. We believe that our female employees are a valuable part of our team, and their contributions are essential to our success.

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AL-HAJ AUTOMOTIVE ROLLS OUT THE 1ST LOCALLY ASSEMBLED PROTON X70 FROM ITS STATE-OF-THE-ART PLANT.

Al-Haj Automotive, the progressive assembler of Proton Vehicles in Pakistan conducted the line off ceremony of the Locally Assembled Proton X70, which was also attended by Shahid Afridi as its chief guest. Al-Haj worked with technical experts of Proton Malaysia to ensure compliance of locally assembled X70 with Proton's Global Quality Standards...

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PROTON SPONSORED PAKISTAN’S STREET CHILD TEAM WON SILVER MEDAL AT THE FOOTBALL WORLD CUP ’22

Proton Sponsored Pakistani Street Child football team won the silver trophy at the biggest event of the U-16 category, the Street Child Football World Cup 2022. The event took place in Doha, Qatar where 28 teams from 24 countries participated including Brazil, Egypt, India...

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IHSAN JOHOR RANGERS COLLABORATES WITH PROTON PAKISTAN FOR FLOOD DONATION DRIVE IN PAKISTAN

Heavy monsoon rains have caused catastrophic floods in Pakistan, affecting millions of people, and disrupting their lives. While the people of Pakistan are trying to help the areas affected, Ihsan Johar Rangers, an NGO hailing from Malaysia has also traveled to Pakistan all the way from their homeland to help the affected areas.

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PROTON ESAAR PROGRAM

Catastrophic floods have caused havoc in Pakistan. An estimated 1/3 of Pakistan’s land is submerged in water. In this time of crisis, Proton Pakistan have launched ESAAR program, which aims to help countless people across the country by supporting them with ration packs full of daily food and supplementary essentials. We have made extra efforts to help and support the people of our beloved nation Pakistan by committing ourselves to our vision which not only aims at inspiring connections rather helping the community as a whole...

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AL-HAJ AUTOMOTIVE (PVT.) LTD LAUNCHES PROTON GENUINE OIL, POWERED BY PETRONAS FOR EXCLUSIVE USE IN PROTON VEHICLES IN PAKISTAN

Al Haj Automotive Pvt. Ltd (progressive assemblers and distributors of Proton Vehicles in Pakistan) and Euro Oil recently hosted an event at Royal Swiss Hotel to launch Proton Genuine Oil, powered by Petronas, for exclusive use in Proton Cars in Pakistan. Proton Genuine Oil is especially designed for superior engine performance and longer change intervals, reducing maintenance cost significantly...

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PROTON OPENS ITS NEWEST DEALERSHIP PROTON ALPHA MOTORS IN RAHIMYAR KHAN

As part of its efforts to enhance its outreach Nationwide, Proton Pakistan is expanding its 3S Dealer Network. With regards to this, it has recently opened its newest Dealership Proton Alpha Motors in RahimYar Khan which will cater to the needs of Customers in the region...

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EURO OIL PVT. LTD. AND AL-HAJ AUTOMOTIVE PVT. LTD. SIGNED LUBRICANT SUPPLY AGREEMENT

Euro Oil Pvt. Ltd. and Al-Haj Automotive Pvt. Ltd. have signed 5 years lubricants supply agreement. Euro Oil Pvt. Ltd. is the exclusive marketer of Petronas Lubricants in Pakistan. Petronas Lubricants is an internationally renowned company that has a stature of its own in the automotive industry owing to its best quality products manufactured using advanced technologies...

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PRESIDENT OF PAKISTAN ATTENDS PROTON PAKISTAN PLANT INAUGURATION CEREMONY !

Progressive assembler and authorized distributor of Proton vehicles in Pakistan, Al-Haj Automotive Pvt. Ltd. inaugurated its state-of-the-art vehicle assembly plant. The day also marked the much-awaited roll-out ceremony of the first locally assembled Proton SAGA...

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TPL TRAKKER AND PROTON PEN NEW PARTNERSHIP FOR A SEAMLESS AND CONNECTED AUTOMOTIVE FUTURE

TPL Trakker, Pakistan’s leading IoT Company providing Telematics, Mapping, and Location Based Services, has recently partnered with Proton, a world-class automotive Malaysian company, ...

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AL-HAJ AUTOMOTIVE SIGNS SHAHID AFRIDI AS ITS CORPORATE BRAND AMBASSADOR

Karachi: 18th February, 2021 – With a resolute vision set to promote PROTON in Pakistan , Al-Haj Automotive Private Limited, who is exclusive distributor and assembler of Proton Vehicles in Pakistan, recently conducted a grand ceremony to mark the signing of...

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The launch of Proton Saga in Pakistan

Proton Saga, the number one car of Malaysia, was launched in Pakistan on the 4th of April via a Glittering Virtual Launch Event hosted by Mansha Pasha. The event marked the arrival of Malaysia’s national car the iconic Proton SAGA in Pakistan which had a 35 year heritage. The event was also graced by Malaysia’s brand ambassador to Pakistan who highlighted Proton as a shining example of cooperation between...

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CAR SALES IN JANUARY DOWN AS MCO EFFECT FELT

As Malaysians live through a second Movement Control Order (MCO) to help bring Covid-19 infection rates down, the economic effect on various industries are being seen. Malaysia’s automotive sales for January is forecast to be slightly above 32,000 units, corresponding...

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PROTON TO PURSUE EXPORT MARKETS IN 2021

Following a year that saw it successfully overcoming challenges posed by the pandemic and launching a second SUV, Malaysian car manufacturer PROTON has set its sights on growing export sales in 2021. A flurry of activity in December that included the beginning of CKD operations in Kenya and the launch of the Proton X70 in Pakistan saw export sales end the year with an increase of nearly 50%...

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PROTON RECORDS EVEN HIGHER SALES IN 2020

After a year of unprecedented challenges, PROTON closed 2020 on a high with an increase in sales over its landmark performance in 2019. Despite losing over two months of car production and sales to the MCO, the company sold 109,716 vehicles for the whole of 2020 after shifting 13,306 units in December. This 2020 total represents an increase of 8.8% over the 100,821 units sold in 2019. Market share for the year also...

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PROTON COLLABORATES WITH HUAWEI TO HOST ‘BETTER TOGETHER’ CAMPAIGN

To celebrate the end of 2020, national carmaker PROTON will collaborate with Huawei in a nationwide year-end campaign dubbed ‘PROTONxHuawei Better Together’. The contest will reward lucky customers with attractive prizes including a brand-new Proton X70 as the...